Our journey of ethical sourcing requires looking beyond our own supply chain. In deploying a comprehensive strategy, Starbucks is improving the resilience of our supply chain and ensuring the long-term supply of high-quality coffees, as well as building stronger, enduring farming communities for generations to come. True to its open-source philosophy, Starbucks plans to share what it learns openly. The pilot allows Starbucks in collaboration with Conservation International, to explore how the technology solutions will have a positive impact to farmers, and to assess the viability of scaling the traceability technology and ensuring positive impact to farmers. More than three years after reaching an industry milestone of 99% ethically sourced coffee, Starbucks announced the launch of a traceability pilot program aimed to demonstrate how technology and innovative data platforms can give coffee farmers even more financial empowerment and share data along the journey of coffee beans within the supply chain.
All of these programs directly support improving farmer livelihoods and ensuring a long-term supply of high-quality coffee for the industry. Collaborative farmer programs and activities – including Coffee and Farmer Equity (C.A.F.E.) Practices, farmer support centers, farmer loans and forest carbon projects. In total, Starbucks has invested more than $100 million in supporting coffee communities.
0 kommentar(er)
